Dizzee Rascal Releases Short Film "Don't Take It Personal" for Vevo

 

Vevo, the world's leading music video network, reveals Dizzee Rascal as the latest addition to their ctrl series, featuring an exclusive short film titled alongside performances following his latest album, Don’t Take It Personal. This extended interview with Dizzee explores significant locations that have influenced his musical journey over the years.

The global Ctrl series by Vevo spotlights influential musicians shaping today’s music scene, encompassing both emerging and established artists. Dizzee Rascal joins a prestigious lineup that includes Giggs, Rick Ross, ENNY, and more.

Claudia De Wolff, Vice President of Content & Programming at Vevo London, expresses enthusiasm for the project, stating, "We’re thrilled to extend our Ctrl series with a documentary-style short film highlighting the musical history of this incredible artist. Dizzee Rascal's impact on music has been monumental, and we're excited to unearth his story alongside his Ctrl performances."

Dizzee's Don’t Take It Personal short film showcases the godfather of Grime at pivotal locations that have shaped his sound. From Bethnal Green’s Slider Cuts barber shop, where he discusses the album's concept, to engaging conversations with collaborator D Double E, the film provides insights into Dizzee's creative process and influences.

The interview segues into a high-energy performance of “What You Know About That” in the Vevo ctrl studio, featuring D Double E and JME. As the song concludes, viewers are transported to an arcade, where Dizzee and JME discuss their musical journey and future aspirations.

Reflecting on his new album, Dizzee shares, “I wanted it to be fun. I started with the flow and explored what sounded good with the beat. It’s definitely a journey of self-exploration and diving deeper into music.” Looking ahead, he expresses excitement about sharing new music with his fans and embracing future projects.